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Thursday, 5 November 2020

Discuss about market terminology

 Advertising Campaigns: and organizations program of advertising activities over a particular period with specific aims, for example, an increase in sales of awareness of a product.



Advertising: Advertising is any paid form of non-personal presentation and promotion of ideas coma goods and services through mass media such as newspapers and magazines television and radio by an identified sponsor.

After-sales service: the services received after the original goods or services have been paid for. open the services is provided as part of a warranty or guarantee scheme associated with the product and service purchased.

Agent: the agent is a part of the distribution channel. And the agent is effectively a wholesaler who represents buyers and sellers on a relatively permanent basis, performs only a few functions, and does not take title to goods.

A barrier to trade: sometimes that makes trade between two countries more difficult or expensive for example a tax on imports.

Barriers to entry/exit: economic or other characteristics of a marketplace that make it difficult for new firms to enter or exit. examples include economics of scale; product differentiation; capital requirement samikaran coast disadvantages other than size samikaran access to distribution channel samikaran government policies and etc.

Benchmarking: benchmarking is a process of comparing the products and services of the business against those of competitors in a market, for landing businesses in other markets in order to find ways of improving quality and performance. An analysis of competitor strengths and weaknesses; used to evaluate a form of relative to competitive position, opportunities on improving, and success/ value in achieving such improvements.

Brand equity: brand equity refers to the value of a brand full stop brand equity is based on the extent to which the brand has high brand loyalty korma name awareness, received quality, and strong product associations. Brand equity also includes other intangible assets such as patents trademarks and channel relationships.

Brand loyalty: it is a strongly motivated and long-standing decision of the customer to purchase a particular product or service.

Business model: a company's business model is management's storyline for how the strategy will be a moneymaker.

Grand: a brand is a specific type of product formed. A brand-represents by a brand name symbol design Kamal logon Ko main packaging-is the Identity of a particular product formed that customers recognize as being different from others.

Business portfolio: the business portfolio is the collection of a business and product that make up the business.

Business to business: market activity directed from one business to another. This term is often shortened to B2B.

Buying behavior: buying behavior concerns the process that buyers go through when deciding whether or not to purchase goods or services. Buying behavior can be influenced by a variety of external factors and motivations including marketing activity.

Conglomerate diversification: a strategy of growing a farm by acquiring through farms for investment purposes samikaran usually little or no anticipated Synergy with the acquired firm.

Consumer markets: consumer markets are the markets for production services brought by individuals for their own or family use.

Corporate culture: corporate culture refers to a company's values beliefs business principles, traditions way of operating, and internal work environment.

Cross-selling: using a customer buying history to select them for related offers. For example, selling a car alarm and music system to new car buyers.

Customer demand: customer demand is the want for a specific product supported by an ability and willingness to pay for it.

Customer loyalty: feeling attitude that incline a customer either to return to a company shop outlet to purchase there again or else to repurchase a particular product or service or brand.

Customer need: a need is a basic requirement that an individual wishes to satisfy.

Customer satisfaction: the provision of goods and services which fulfill the customer expectations in term of quality and services in relation to the price paid.

Customers want: I want is a desire for a specific product or service to satisfy the underlying need.

Direct marketing: when business and nonprofit organizations market their products or services or causes directly to consumers based on consumer interest examples include catalogs and other postal mailings marketing, text messages, email ads on a mobile device, and internet advertising.

Distribution channel: the network of organizations necessary to distribute goods or services for the manufacturers to the consumers the distribution channel therefore potentially consists of manufacturers distributors wholesalers retailers and E-tailers.

Fast-moving consumer goods: fast-moving consumer goods are those that sell in high volumes with low unit value and have fast consumer repurchase. Examples include soaps and toothpaste hair oils, gems pet juices, readymades, baked beans, etc.

Forecasting: the process of estimating future demands by anticipating what wires are likely to do under a given set of marketing conditions. For example economic confidence disposable income, pricing levels, etc.

Innovators: innovators are those who adopt a new product first. They are usually relatively young live leak intelligent socially and geographical mobile. They are often of a high social-economic group.

Internal marketing: the process of eliciting support of a company and its activities among its own employees, in order to encourage them to promote its goals. This process can happen at a number of levels from increasing awareness of individual products on marketing campaigns to explaining corporate business strategy.

Joint venture: third party commercial corporation established by two or more farms to pursue a particular market common resource supply co mail-order business opportunity to stop it is created or operated for the benefit of the co-owners.

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